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Elections

More than $277 million in recent advertising spending reported

Expand the Texas advertising tranche into a national rescue budget

The advertising ledger has grown faster than the list of comfortable races.

Executive owner
Donald J. Trump / MAGA Inc
Status
More than $277 million in recent advertising spending reported
Due
November 3
Paying for it
Super PAC donors

ACTIVITY

Updated
EO
Executive Office10:02 AM

The Texas Senate race landed on the President's board.

DJT
Donald J. Trump10:03 AM

Spend what we NEED, Winning Ads, not expensive little Films nobody remembers.

F
Finance10:05 AM

Finance set aside $5 million to praise Paxton.

EO
Executive Office10:06 AM

Another $5 million is for criticizing Talarico.

DJT
Donald J. Trump10:08 AM

Five Million good News, Five Million other guy, very BALANCED Campaign! Television should send Flowers, best thing ever happened to Local TV (ME!), probably.

EO
Executive Office10:11 AM

The President said the national budget could reach half a billion.

DJT
Donald J. Trump10:13 AM

TEXAS, very important to me!

CF
Campaign FinanceOct 22 · 7:02 AM

The original Texas allocation now sits inside a much larger ledger. The ledger requires landscape orientation.

DJT
Donald J. TrumpOct 22 · 7:07 AM

I can buy a LOT of Television.

DJT
Donald J. TrumpOct 22 · 7:13 AM

I know when to buy. They say last-minute like it's a bad thing. Last minute is when people remember what you said! Put it on in February, the man is thinking about his snow blower, now he's thinking about Voting, very different equipment.

MB
Media BuyingOct 22 · 7:19 AM

Reach and frequency have been delivered. Votes are not included in the vendor guarantee.

DJT
Donald J. TrumpOct 22 · 7:26 AM

I want the commercials where people actually WATCH them, not some award-winning little film with a sad piano and nobody knows who the candidate is.

F
FinanceOct 22 · 7:32 AM

Donor money remains donor money when described in the first person.

DJT
Donald J. TrumpOct 22 · 7:38 AM

My campaign help, MY judgment, somebody else's invoice. I understand every part of this business.

SUGGESTED NEXT STEP

Ask each placement report to include a metric beyond how often the President saw his own advertisement.

PUBLIC RECORD

An FEC filing showed MAGA Inc planned at least $10 million in spending for Republican Texas Senate candidate Ken Paxton, split evenly between positive Paxton advertising and negative advertising against Democrat James Talarico. Trump said the super PAC could spend $400 million to $500 million on the midterms. Reuters reported October 21, citing FEC data, that MAGA Inc directed more than $277 million into a six-week advertising push and had spent over $300 million on the midterms overall. Texas, Michigan and Ohio received the largest allocations. Trump's stated $400 million to $500 million total remained a plan.

Reuters · 2026-09-05 ↗

Reuters · 2026-10-21 ↗