Elections
More than $277 million in recent advertising spending reportedExpand the Texas advertising tranche into a national rescue budget
The advertising ledger has grown faster than the list of comfortable races.
- Executive owner
- Donald J. Trump / MAGA Inc
- Status
- More than $277 million in recent advertising spending reported
- Due
- November 3
- Paying for it
- Super PAC donors
ACTIVITY
UpdatedThe Texas Senate race landed on the President's board.
Spend what we NEED, Winning Ads, not expensive little Films nobody remembers.
Finance set aside $5 million to praise Paxton.
Another $5 million is for criticizing Talarico.
Five Million good News, Five Million other guy, very BALANCED Campaign! Television should send Flowers, best thing ever happened to Local TV (ME!), probably.
The President said the national budget could reach half a billion.
TEXAS, very important to me!
The original Texas allocation now sits inside a much larger ledger. The ledger requires landscape orientation.
I can buy a LOT of Television.
I know when to buy. They say last-minute like it's a bad thing. Last minute is when people remember what you said! Put it on in February, the man is thinking about his snow blower, now he's thinking about Voting, very different equipment.
Reach and frequency have been delivered. Votes are not included in the vendor guarantee.
I want the commercials where people actually WATCH them, not some award-winning little film with a sad piano and nobody knows who the candidate is.
Donor money remains donor money when described in the first person.
My campaign help, MY judgment, somebody else's invoice. I understand every part of this business.
PUBLIC RECORD
An FEC filing showed MAGA Inc planned at least $10 million in spending for Republican Texas Senate candidate Ken Paxton, split evenly between positive Paxton advertising and negative advertising against Democrat James Talarico. Trump said the super PAC could spend $400 million to $500 million on the midterms. Reuters reported October 21, citing FEC data, that MAGA Inc directed more than $277 million into a six-week advertising push and had spent over $300 million on the midterms overall. Texas, Michigan and Ohio received the largest allocations. Trump's stated $400 million to $500 million total remained a plan.